The objective of the campaign advertisement on the far right was: to communicate with and educate the potential consumer about specific benefits and/or features of that one particular product. This information is meat to provide "evidence" as to why said product is at least worth consideration. Communicating with potential consumers is to build (or re-establish) a relationship, which can impact the short-run (1 sale) and the long-run (brand loyalty). To deliver a visually striking design while also fulfilling the objective, I created an x-ray themed ad. The idea gelled nicely for the purpose of pointing out features both inside and out. The ad was requested to be effective in two different sizes, a large in-store poster and a full page magazine ad.

The ad to the immediate left of center was created with post-modern soft sell techniques in mind, the goal being to create an advertisement which initially doesn't really seem to be an advertisement at all. These ads are best placed within industry relevent publications, for example Runner's World would be an industry relevent publication for ASICS. To meet the objective of this design I placed the main focus on a tongue-in-cheek list of justifications not to exercise and marginalized the branding elements, while formatting creatively so as not to be overlooked.

The first ad to the right is a "two-fer" contrast advertisement. This approach to advertising takes advantage of the inherent human instinct to comprehend the nature of things through contrasting comparision. (For example, there is no comprehension of "wholeness" without the converse "emptiness") In taking advantage of this instinct to be placed in various publications, dailies mostly.

The ad on the far right was designed to be a half page ad or card stock hand-out with an emotional appeal to the potential consumer. Designing an emotionally appealing ad for an inanimate object like running shoes can easily be made more difficult than the reality of the task; I overcame this hurdle by focusing on what the product offers, how the consumer might benefit, and the potentional resulting emotions from that experience.

The first piece is a representation of Harrison Ford as Indiana Jones during The Last Crusade. Photoshop and InDesign were utilized in the creation of this piece. I found the image of Ford on set downloaded, and opened it in Photoshop. Within Photoshop I heightened the appaeance of light and shadows to be easily visible. Utilizing the modified photo within InDesign I generated a Harrison Ford likeness with letters in the Indiana Jones style font.

This is the first in a series of three posters for the ASPCA, each of which revolves around the ASPCA branding We are Their Voice. To avoid making light of the ASPCA mission, I kept the amount color down (using only ASPCA orange), and was minimalistic in other design decisions. This first poster merely utilizes the branding and other pet descriptors to form the concept. This approach stays in tune with emotions while still being dynamic enough to catch attention.

This second ASPCA poster utilizes the same textual formatting as the previous, with a close-up of a cat as the background. This combination takes advantage of the positive aspects of the dynamic text, and compenstates for the lack of pictoral representation. This pictoral representation allows for a view to understand instantaneously who "their" refers to within the branding. Also depending on the viewer this version may be more successful in stirring emotions.

This last ASPCA poster would be considered an emotional narrative piece, as it is meant to make the emotional importance of We are their Voice apparent. Instead of making use of dynamic text, this approach to the topic slows everything down to draw focus. You will notice like the previous two posters, the third mantains a minimalistic simplicity...which assists in directing the solemn implications behind the branding

This piece was designed for a poster contest within Wake Technical Community College; the theme for this contest was Career Dreams, and required the following to be placed on the submission: Celebrating Career Dreams, Then, Now, and in the Future. Of course initial thoughts for such a project are of the cliché ladder or staircase. In lieu of the symbolic direction I utilized both Photoshop and InDesign to create a short story to which anyone and everyone could relate.

In this senario, amongst the requirements was a three-color (in addition to black) Pantone gloss folder or booklet cover. The piece appears as it would in going to the printer, back to front. In final form it would be folded, so only the edge of the light blue gradient would be visible on the front cover.

The second aspect of this graphic design package was a Newspaper advertisement which utilized one CMYK color in addition to the application of Black. I chose to utilize red as it shows well on Newsprint and many tints/shades of red are associated with medicine. Due to the printing quality of newspapers I also sought to give only the information needed paired with a simple use of the logo graphics.

The third and final piece is the web banner. As I mentioned above there are various concerns/settings a designer must address before they design anything, this statement holds true to items such as web banners as well. Size, resolution, and the color palettes are examples of such concerns. Designing web banners can be a unique challenge as often-times they are long and narrow, therefore the designer must be strategic in their use of space while being conscious of legibility and readability. In this instance I made use of the negative space within the stethoscope logo to place the branding line. Using this space avoided a cluttered appearance and enabled a good use of white space.

You may recognize my "dreamer" poster to share a similar style and appearence to a certain famous campaign poster. Viewed individually each layer of color would seem completely random, however viewed together a portrait is visible. This type of artwork demonstrates the desire within the human mind to see and comprehend more...such as patterns. In working within Illustrator I have found achieving such abstract designs is only one strength of the program.

The "Regain Your Freedom" graffitiesqe piece was meant to be a hip shoe ad for shoes similar to Vibram's Toe-Shoes. It is meant to appeal to a demographic which heavily includes twenty and thirty-somethings with an adventurous, active and mellow lifestyle. To catch the attention of and appeal to that group I utilized Illustrator grunge brushes and tools, attempting to convey a great deal of motion simplistically.

The next rendering is a poster meant to for the family audience to encourage healthy choices for children; in this problem the audience was more challenging to target with my design as the targhet audience was both parents and their children. To reach both audiences I made it educational (but not too complicated) and dynamic. Utilizing transform capabilities of illustrator I created the header text, and each pictoral element was created from scratch various tools which assist in simulating a three-dimensional appearance including the 3-D rendering tool. I followed this with selecting a dynamic, legible font for the secondary text.

The Great within the 58 logo piece was simultaneously a design assignment in an Illustrator Course, as well as a submission to be considered for use as a conference logo for the annual North Carolina Community College Conference. The objectives were to design a simplistic logo for an annual statewide community college convention, reflecting statewide scholarship.

The magnifying glass is an example of how realistically some inanimate objects may be rendered within Illustrator. These realistic images may serve whatever needed, scaled down as a website icon, an eventual element of a logo, etc. This is an excellent demonstration piece for the versatility of Illustrator.

The hockey animation is a quick animation created when the Carolina Hurricanes were in contention for the Stanley Cup. This animation was created by utilizing editing tools follwed with the capabilities of the layers panel to enable seemingly realistic movement. Animations such as this one created within Photoshop are best described as digitized flip books; it is set to loop but if you would like to start it from the beginning simply refresh your browser.

The movie poster piece was a final project for an introductuctory Photoshop course. Within this project each student was tasked with inserting themselves as seemlessly as possible in the place of an actor on an existing movie poster. It's a difficult task to complete on an individual basis when you consider what that task really entails...getting a photo of yourself at the right angle for example. Following some necessary brainstorming and research, I decided to place myself in place of Cate Blancett on the poster for "The Good German."

The next piece utilizes a picture captured on "Foxy," (a Hunter Sailboat) to create a speculation advertisement for the Hunter Marine (now Marlow-Hunter) Company. With it experimented with text and layer effects to make the text non-intrusive, wanting the ad to work with/for the image, and stay as far away from a hard-sell tone as possible.

The Let it Snow rendering is an example of how if done correctly Photoshop can be effectively utilized to almost seemlessly combine multiple unrelated or semi related images (four or five in this example) into one over all picture. It also utilizes the snowflake shape in various sizes with different blend settings to unify the whole piece. This rendering is also another example of using Photoshop to create a single piece to tell a story, applicable fror publicaitions or even family photo albums.

The far right image "Global Girl" was a part of a school assignment, it was a product of being tasked with utilizing certian tools and filters make yourself a superhero while maintaining a good resemblence of where one started. To do this I used the warp tools to exaggerate me expression; the "different" outfit was generated with overlay, colorization, and shape tools/techniques. Followed with the creation of the nebulus background created with various layers and filters within Photoshop.